Serving families a healthy breakfast at home
Australia’s favourite breakfast brand reaches people in their homes via Marley Spoon and Dinnerly
physical reach
We loved working with Uncle Tobys to suprise and delight Marley Spoon and Dinnerly customers, and customers loved the gifts.
Marley Spoon

Uncle Toby’s has been fueling healthy Australian families since the 1890s. The brand believes that healthy eating, supported by an active lifestyle, makes for a happier life. They are proud to have been providing a range of nutritious and delicious breakfast cereals and snacks to nourish the active Australian lifestyle for generations.

A new addition to the Uncle Toby’s breakfast range, Oats Super Blends are specially formulated to provide the vitamins, minerals and nutrients our bodies need to thrive. The Oat experts at Uncle Toby’s have crafted Oats Super Blends to deliver a unique breakfast that provides all the good energy we need to get our day going. Each variety has a 4.5 or higher Health Star Rating and is formulated to nourish your body with a blend of oats and other wholesome ingredients that provide vital vitamins, minerals and nutrients.

Excited to share their newest breakfast offering with the Australian public, Uncle Toby’s wanted to distribute free samples of their three product flavours to their target market: busy Australian families. And what better way to reach this group than via the super popular meal kit services, Marley Spoon and Dinnerly?

Through Brandcrush, Uncle Toby were able to take advantage of the unique opportunity these meal boxes offer, with a direct channel into the homes and hearts of thousands of Australian families every week. They booked a nationwide sampling campaign, having their products and accompanying recipe cards included in meal kits delivered to homes in Victoria, New South Wales, Tasmania, Northern Territories, the Australian Capital Territories, South Australia, and Queensland..

The campaign was a huge success, connecting Uncle Toby’s with more than 60,000 new target consumers, promoting their Oats Super Blends range and encouraging people to look for their products in stores across Australia