Introducing a well-loved classic to brand new users
How clever product placement helped Pears achieve new relevancy
Avg. CPR
$0.42 AUD
physical reach
Customers have been loving the smell and texture of the Pears Hand Soap. It has been described as the classic Pears feel but with a modern twist. It is really good!
Function Well
We love this hand soap. Has the smell we all love and are familiar with ..but in a bottle. Our clients love it.
Xtend Barre St Lucia
Overall a great activation for us during a peak time, great exposure to all that visited and came into West Beach bathrooms. Great product and great feedback overall.
West Beach Bathers Pavilion

Pears are a well-established brand who were looking to reach new consumers through their Pears Liquid Hand Wash campaign.

The brand booked 39 activations space through Brandcrush’s premium network, placing full-sized products for customers to use in bathrooms at cafes and gyms. For less than 50c per reach, Pears was able to reach 21,000 new potential customers.

The contextually relevant placement of the product also meant that product features and benefits were clearly experienced by their target consumers, tapping into their senses and leaving a lasting impression.